SAP Bitcode


Agency: Ogilvy & Mather
Director: Thomas Bausenwein
Camera: Stefan Heinz, BVK


SAP wanted to find a plausible and impressive way to demonstrate how modern software is intelligent enough to deal with “information overkill” and came up with a spectacular solution. The “bit.code” machine.


“Bit code” was exhibited in the Victoria & Albert Museum, London and other international museums. The exhibitions and the extensive and positive media publicity meant that many art lovers and IT experts now see SAP Business Software in a new light.